Apr 19, 2022
In General Discussions
Global Launch by Rightlane Productions Rightlane Productions created a global launch for The Naked Collective (TNC) which is a carbon-neutral beverage company, committed to Kazakhstan Phone Number List creating healthy, functional drinks. The Objectives Create digital content for both brands to be hosted on their new website. Build an asset library so that they had enough content for 12+ months. Produce a mix of cinematic lifestyle video, lifestyle photography, studio stills & commercials, covering all of their channel Kazakhstan Phone Number List requirements. Deliver this content from the brief date, within 30 days. Brief The Naked Collective (TNC) is a carbon-neutral beverage company, committed to creating healthy, functional drinks. They have two brands – Mude, a sparkling natural beverage and So.Beer, a non-alcoholic beer. TNC contacted them to see if we could help them meet their objectives. They needed Kazakhstan Phone Number List digital content for their website, and also for their social media channels to drive brand awareness and web traffic. They also needed enough of it – more than 12 months’ worth – so that they could post Kazakhstan Phone Number List about it all year without losing engagement by recycling content. forecast-campaign-april It also had to be done quickly. Twelve months of high-quality, engaging content had to be created in thirty days, to facilitate the product launch in Canada, US, and Europe and to capitalize on an already crowded market. There were also constraints placed on production by the global pandemic. Many studios and agencies across the World facing restrictions on travel and freedom Kazakhstan Phone Number List of movement. freedom-of-movement-rightlane-productions The Ideas, Video, Delivery and Results… By the end of the first week, working closely with TNC, Rightlane Productions had created style guides and Kazakhstan Phone Number List mood boards for all of their products with which they could progress. They then developed the creative approach to the video and stills work on location in America, whilst in tandem, carrying out a studio product photography shoot in their Suffolk studio.