Friendship social networking is a kind of product emerging under the social networking of young people, but there are big differences in the level of different products: some products are mature, and some are still in the stage of groping for change. The author takes Spot and POP as examples to talk about how their products are doing. The trend of young people's socializing has not stopped since the second half of 2018 to the present. Among them, there are not only three products with their own halo, such as Duoshan, Chatbao, and toilet, but also short-term phenomenal products such as Yinyu and ZEPETO. Further subdivision, there are map social-Spot, voice-based social-Ziya and other fields, as well as Snap products such as POP and Echo. The survey data is always exciting: the post-00s are a Coser group with open-mindedness and secondary school.
This is a fake direction, or a real demand, this article does not answer. This article focuses on two social products, Spot and POP. POP can be compared to multi-flash, and the product form is similar. 1. Spot will be a good product Spot will be a good product. Compared with more flash and POP, it is more suitable for the scene of [meeting group], and it is more suitable for the local area. I hope Spot can do a good job phone number list of making a meal appointment tool, so be practical. 1. Mainly focus on map social interaction, distance checking is the highlight The concept of the circle of close friends is very good, and Spot found an operation scenario that supports the concept - the form of making an appointment for a meal group and checking the distance between friends through the map. This scenario is sustainable and scalable. There is an average monthly frequency of meal appointments to maintain social relationships; at the same time, what to meet and play determines the direction of expansion.
If you talk about Momo, you can think of YP, then Spot should give users the first impression of a meal appointment. 2. Highlights of the spread of magic Checking the distance is a controversial point, because it exposes personal privacy, especially in the relationship of couples; this makes users feel a little bit of a loss of personal freedom, and the earliest map social product Zenly has attracted a lot of media controversy in Taiwan. But we have to go back to the original intention of the product, assist users to gather together and organize games, see which friends are nearby, and make dinner appointments, organize games, and join tables at any time. Secondly, the highlight features such as very magical flash videos, gamified expression bombing, and interesting music expressions allow users to spread spontaneously. These highlights are all micro-innovations in gameplay,