I observed a very interesting phenomenon: the current Internet operation is basically a siege! People outside want to come in, people inside want to go out...
On the one hand , there are many people who want to enter the Internet industry through operations;
There is a question on Zhihu that has been country email list viewed millions of times: In 2020, why do people switch to Internet operations?
Because the Internet has good prospects/fast development, the salary is higher than that of traditional industries , and the threshold is relatively low , so a large number of young people want to operate.
But on the other hand , operators who have already entered the industry know that this position is not as perfect as the outside world imagines:
The overtime culture of 996, the endless chores, and the endless new knowledge of the industry... all make operations (especially those who have just entered the business), often in a state of confusion and anxiety!
Just do a search on Zhihu, and you can feel the anxiety that comes to your face...
01 Why are new operators so anxious?
It stands to reason that when newcomers first entered the industry, they were in a state of vigor and self-confidence. Why did the "mid-life crisis" come so early?
After careful analysis, it is found that the anxiety of operating newcomers mainly comes from these three points:
1. Long-term chores, no core competitiveness!
Operation is a highly comprehensive post, and all manual interventions around products are called operations;
Newcomers who have just entered the industry have no experience/no core skills, so they can only do some basic work, such as serving as customer service, operating WeChat groups, doing ppt, writing copywriting... commonly known as - errands !
Doing chores is not scary, what is scary is doing chores for a long time! If you only do executive work for a long time, it will be difficult to build core skills and lose competitiveness!
2. There is no one to lead the wild way, and the growth is too slow!
Every newcomer in the workplace wants to be led, but many companies do not have a complete operation training system, which means that you are likely to be in a wild way of being unled/taught for a long time!
If you rely on your own exploration, you will inevitably step on all kinds of pits, take all kinds of detours, and grow slowly.
3. Platform restrictions, encounter career ceilings!
Operators want to quickly master core skills and enhance their competitiveness. In addition to personal efforts, they also need to experience high-quality projects. After all:
Abilities come from actual combat and are "fed" by projects.
If you do small projects in a small company for a long time, your ability will easily reach the upper limit and you will encounter a growth bottleneck.
As a result, an endless cycle was born: working in a small company/no one to lead - lack of ability/competitiveness - continue to work in a small company/no one to lead - ability/competitiveness continues to decline...
02 How do new operators break the game?
So, how can new operators break through this dilemma?
To this end, we made a special trip to ask Mr. Pan Zhipeng, a 15-year senior operation expert and the dean of the Qidian College-Operations College .
He is the former operation director of Tencent's social platform. He has been responsible for the recruitment and training of new operators within Tencent for many years. He has rich experience in work/growth/career development issues for 0-2 year olds.
According to the teacher, the key to operating newcomers to break through the confused period lies in three points:
1. Can a complete operational knowledge system be established?
Doing chores is basically something that every operator must experience when he first enters the industry. The key lies in how to establish a deep understanding of the industry/business/position from the daily and basic work, establish a systematic operational knowledge structure , and speed up the process of “newcomers do chores”. Expect".
2. Can you develop 2~3 core skills?
There are a lot of work in operation, event planning/news/copywriting...you need to understand all of them, but you don't have to be proficient in everything. You only need to develop 2~3 core skills and become a "π-type" talent . Become competitive!